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Project progress, probably looks a lil (or a lot) lie this...
You open your laptop and immediately feel overwhelmed. You jump between tabs, rewrite your to-do list, and start researching just one more thing before you can take action.
You spend 30 minutes scrolling Pinterest, creating mood boards, and searching for the “perfect” strategy. You convince yourself you’re gathering ideas.
You purchase yet another time management course telling and end up spending more time learning than actually taking action.
You open your Notion board, but instead of executing, you’re rearranging your to-do list for the fifth time.
You spend hours making a decision, then immediately question it. You finally commit, but within minutes, doubt creeps in an.
You’re tired of waiting for the ‘right’ time. You’ve told yourself for months that once you get “more clarity,” feel “100% ready,” or “just tweak it a little more,” you’ll finally move. But that moment never comes, because clarity isn’t the issue.
And it’s exhausting. Because deep down, you already know what’s next. But you’re still negotiating with yourself instead of choosing it.
Over 6 weeks, you’ll learn the mindset shifts and practical tools to overcome the fears, doubts, and perfectionism that have kept you stuck.
You’ll move from over planning and procrastinating to consistent action taking, finally completing the project you’ve been rescheduling repeatedly - whether that's a website revamp, offer launch or marketing funnel.
By the end of the programme, you'll have not only finished your project but also developed the confidence and strategies to turn every future project into a streamlined success.
The little voice in your head is telling you...
I just need to find the perfect strategy."
But the problem doesn’t lie in needing more information or finding the perfect strategy. The real issue is indecision and overthinking, the seeker in you is avoiding commitment to one path because you're afraid of making the wrong choice.
"I just need to be more organised."
But the problem doesn’t lie in your time management or lack of planning. The real issue is perfectionism and fear of failure, the overthinker in you keeps you second-guessing yourself leading to analysis paralysis instead of action.
"I just need more motivation and discipline."
But the problem doesn’t lie in your work ethic or effort. The real issue is the overachier in you is trying to do everything perfectly and exhausting yourself, which leads to avoiding the important tasks that would actually move the project forward.
"I just need more feedback from others."
But the problem doesn’t lie in needing feedback. The real issue is the people-pleaser in you thinks it has to speak to everyone, serve everyone and keep everyone happy,
"I don’t have enough time or resources."
But the problem doesn’t lie in your lack of time, money, or resources. The real issue is fear of success and visibility, the protector in you is holding yourself back because she believes that action = risk.
"I don’t know enough yet to start."
But the problem doesn’t lie in lacking knowledge or skills. The real issue is imposter syndrome, the Hidden Genius in you keep delaying action for fear of being 'called out' or scrutinised.
No project plan or software can solve a procrastination issue, no amount of time management tools can create nervous system safety - the real work lies in rewiring your mindset, releasing subconscious blocks, and building the inner confidence to take aligned action without fear or overwhelm.
Imagine a day that feels this aligned...
You open your laptop and know exactly what to do next. No more circling the same ideas, tweaking endlessly, or putting things off, you trust your next step and take it without hesitation.
Your Trello board or Notion is now actually getting implemented - when he impulse to scroll or binge Netflix arises you know exactly what to do so it doesn't derail your day!
You are getting so much more done in less time, instead of constantly pushing things off or questioning your decisions, you’re clear on your goals and making consistent progress.
You make a decision and stick with it. No asking for reassurance, no running through another pros-and-cons list, just full-body certainty in what you’re choosing.
You no longer spend hours researching what someone else would do. Instead of searching for the ‘right’ strategy, you trust yourself to create a path that actually works for you.
You finally launch the thing you’ve been sitting on for months. Instead of waiting for the ‘right’ time or over-planning every detail, you put it out into the world because you trust that movement creates momentum.
This is the shift Traction creates. Not by giving you more strategies, but by rewiring your subconscious, so aligned action becomes inevitable.
Traction will show you how to:
Stop getting stuck in overthinking and start making decisions.
Instead of endlessly planning, tweaking, or doubting your choices, you’ll make quick, confident decisions that move your projects and business forward. No more spiraling in uncertainty or waiting for the perfect plan to fall into place, you’ll act with clarity and trust yourself to get it done.
Move through your project without second-guessing every step.
Rather than questioning your next move or procrastinating because you’re afraid of making a mistake, you’ll build the confidence to take aligned action. You’ll finish the work without constantly looking for feedback or revising every detail, knowing your decisions are aligned with your goals.
Take consistent action, even when you don’t feel “ready.”
Instead of waiting for the “perfect moment” or for everything to feel clear, you’ll take action from a place of alignment. You’ll stop tweaking and adjusting endlessly, and start seeing real progress because you’ll understand that clarity comes through doing, not waiting.
Past Client Feedback
Working with Avril was an incredible experience. I truly feel like my business, attitude and approach has shifted to a new level and in a way that truly suits me. Within 4 months of working together, my business is already in a place that I am completely in love with - with even more room to grow in the future.
Avril's perfectly balanced mindset and values approach, along with the tools for taking aligned action allowed me to create this. If you're in a space where your current work doesn't feel fully aligned, you need clarity or you want to understand how to grow - Avril can help with all of these things.
Evie Brockwell, Product Expert
Avril wakes you up and warmly holds you in that space so that you can regain clarity, belief and confidence and move forward with excellence and courage. She helped me to take up my space and she never stopped reminding me how far I have already come.
She supported and challenged and encouraged me as I moved through a space of "not knowing". I loved how she would come prepared, attuned and adaptable to my needs in the moment and what she felt, in her gut, would help me shift.
If you want to stand tall again and feel the sun on your face and remember who you really are and the gifts you bring to the world, then I highly recommend her. The full experience I had of her as a coach and her business was stellar. Professional, en pointe, human.
Gail Cox - Coach
What We’re Covering
Week 1: Get Unstuck & Take the First Step
This week, we’ll get clear on what it is you want to achieve, what that means for your business and life and identify the core blocks that get in your way when it comes to taking algned action.
Week 2: Overcoming Perfectionism
This week, we’ll rewire the perfectionism and overthinking that’s keeping you stuck in planning mode. You’ll learn how to take imperfect action, embrace the process, and start making real progress with more ease.
Week 3: Trust Yourself and Say The Course Without Backtracking
This week, we’ll tackle the self-doubt and imposter syndrome that’s stopping you from moving forward. You’ll learn how make confident decisions, and learn techniques to help you take swift action, knowing you’re more than capable.
Week 4: Making action feel safe and
This week we are working with your protector and creating the capacity to hold the success you are creating through completing this project. You'll rewire your subconscious to see action as safe and exciting.
Week 5: Making Self-Trust Your New Normal
Shift self-trust from something you have to work at to something that feels automatic, so confidence, clarity, and action become effortless.
Week 6: How to Keep Moving Forward, Even When Doubt Creeps Back In
Learn exactly how to handle resistance when it shows up so hesitation never keeps you stuck again, and your ability to take aligned action continues to grow beyond the programme.
By the end of the 6 weeks you'll have released your procrastinator patterns and have a Traction Toolkit that you can dip into to keep momentum going. No more projects will gather dust in your Google Docs again!
Investment - Pay In Full
Traction Group Experience
6 x 60 minute sessions on building self trust and confidence.
(Wednesdays at 12:00 GMT, starting 23rd March 2025.)Group Slack where I'll be in between sessions to support the group.
Access to EFT (tapping videos), hypnosis tracks and visualisations to support you to integrate and take action.
Pay In Full
1 x payment of £599
1:1 Upgrade Option
6 x 60 minute sessions on building self trust and confidence.
(Wednesdays at 12:00 GMT, starting 23rd March 2025.)Group Slack where I'll be in between sessions to support the group.
Access to EFT (tapping videos), hypnosis tracks and visualisations to support you to integrate and take action.
VIP 1:1 Calls: 2 x 50 minute 1:1 calls with Avril
Pay In Full
1 x payment of £849
Investment - Payment Plan
Traction Group Experience
6 x 60 minute sessions on building self trust and confidence.
(Wednesdays at 12:00 GMT, starting 23rd March 2025.)Group Slack where I'll be in between sessions to support the group.
Access to EFT (tapping videos), hypnosis tracks and visualisations to support you to integrate and take action.
3 x monthly payments of £200
1:1 Upgrade Option
6 x 60 minute sessions on building self trust and confidence.
(Wednesdays at 12:00 GMT, starting 23rd March 2025.)Group Slack where I'll be in between sessions to support the group.
Access to EFT (tapping videos), hypnosis tracks and visualisations to support you to integrate and take action.
VIP 1:1 Calls: 2 x 50 minute 1:1 calls with Avril
3 x monthly payments of £283
Traction will help you:
Stop second-guessing yourself and make decisions with confidence, trusting your own inner wisdom.
Stop looping over decisions for weeks, and start taing decisive action, that crates results.
Let go of perfectionism and take bold, aligned action, even when the path isn’t fully clear.
Own your desires unapologetically and make choices that are fully aligned with your values and vision.
Set clear boundaries to protect your energy, time, and personal space, ensuring you're living on your terms.
Reclaim your self-trust and stop outsourcing decisions to others, so you can feel confident and empowered in every area of your life.
Why me? I'm glad you asked!
In the past 10 years I have launched and grown 3 business, and am a certified NLP, EFT, Hypnosis and Timeline Therapy Practitioner, Mentor, and unapologetic truth-teller on a mission to help ambitious, self-aware women like you build a business and life that energises and excites you.
I have helped 100+ entrepreneurs and wantrapreneurs take aligned action towards their goals and smash through ceilings they had been bumping up against for years. Helping them lean into and embrace their full desires and potential and build a business rooted in sustainable success.
After years of working on my own personal development, I realised that the key to success isn’t about more hustle, endless courses, or following other people's formulas - it’s about aligning your identity with your goals, and making decisions that feel right for YOU.
I know what it’s like to be stuck in the cycles of doubt, overwhelm, and indecision. I’ve been there. But when I finally learned how to align my subconscious and my nervous system with my goals, everything shifted. I’m here to guide you through this process.
Got Q's? I've got the answer...
Do you offer refunds?
If you change your mind within 24 hours after purchasing please reach out to us at avril@avrilanderson.com to discuss a refund. Please make sure and read the sales page fully before investing. Got a question not answered here reach out at avril@avrilanderson.com.
When will the calls take place?
Calls will take place weekly on a Wednesday at 12pm BST (except for the last week, when it will be on the Tuesday) on Google Meet on the following dates:
Wednesday 2 April 2025
Wednesday 9 April 2025
Wednesday 16 April 2025
Wednesday 23 April 2025
Wednesday 30 April 2025
Tuesday 6 May 2025
How does the Group Slack Support Work
Throughout the 6 weeks together the Slack channel will be open for you to engage with and support other amazing women and I'll be in there on a Monday and Thursday to answer questions and offer additional support.
How long do we have access to the additonal resources mentioned above?
You will have access to the call recordings for at least 1 year post programme and the additonal resources for 2 months after the programme ends.
Is this programme just for business owners?
Traction is for any woman who wants to overcome procrastination and complete a project or take consistent action towards a goal. Whether you’re just starting out, have been in business for years or are in a corporate role. The tools and transformation we cover will help you move past procratination and re-wire your subconscious to take action from a place of safety, east and alignment.
How do I know Traction is for me?
If you’re tired of second-guessing yourself and feel like you’re stuck in a constant loop of procrastination and putting off taking action on a project or goa that will move your forwards, this programme is absolutely for you.
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