You can feel something bigger is asking for you.
A new direction. A body of work. A business.
A different way of leading, creating, or showing up.
But the space between knowing and fully moving toward it can feel surprisingly difficult to navigate alone.
You know there’s something you want to do, you just haven’t fully let yourself do it yet.
A lot of the people I work with know exactly what they want.
They want to leave the job that they have outgrown.
Start the business they have been journalling about for years.
Scale the business they’ve already built.
Take themselves and their skills seriously in a new way.
The problem usually isn’t vision.
It’s that the path between here and there feels unclear, messy, risky, or overwhelming.
My work is helping people navigate that space, so they can stop circling the same questions and start moving toward what they actually want, in a way that works for them.
This work is about helping you move toward what’s calling you, without losing yourself or retreating in the process.
My role is to help you hear yourself honestly, and stay connected to your own authority while navigating meaningful growth and transition.
Together, we untangle what’s creating friction, identify the patterns keeping you circling, and create space for the next version of your work, leadership, or life to emerge more fully.
Sometimes that looks strategic, sometimes deeply reflective - most often, it’s both.
Avril wakes you up and warmly holds you in that space so that you can regain clarity, belief and confidence and move forward with excellence and courage.
She helped me to take up my space and she never stopped reminding me how far I have already come.
Avril supported and challenged and encouraged me as I moved through a space of "not knowing".
I also loved how she was attuned and adaptable to my needs in the moment and what she felt, in her gut, would help me shift.
If you want to stand tall again and feel the sun on your face and remember who you really are and the gifts you bring to the world, then I highly recommend her. The full experience I had of her as a coach and her business was stellar. Professional, en pointe, human.
Gail Cox, Coach
Ways to Work with Avril
I currently work with people privately over three or six months.
I offer longer-term support because the kinds of decisions my clients are navigating rarely unfold in a single conversation. Most are in the middle of building, changing, leaving, growing, or finally moving toward something they have been thinking about for a long time.
This work needs space and someone in your corner to support you.
Space to untangle what is actually getting in the way.
Space to stop circling the same questions and begin moving differently.
Someone to support you in the moments you want to retreat or can't see your next step.
A little bit about Avril...
My work is rooted in the belief that most people already know more than they think they do.
What they are often struggling with is not a lack of ambition, intelligence, or potential, it is the gap between knowing what they want and fully allowing themselves to move toward it.
I know that space well because I have lived it myself.
I have moved from corporate into business ownership, built multiple businesses, walked away from things that no longer fit, started again from scratch, and spent years looping around decisions before finally making the move. I know what it feels like to outgrow a version of your life while still being deeply attached to the safety, identity, or familiarity of it.
A lot of my work comes from having experienced firsthand how easy it is to stay stuck in overthinking, practicality, and self-negotiation when something bigger is asking for you.
The people I work with are often in that kind of space themselves. They can already feel the next chapter. The business they want to build. The work they want to be known for. The change they know they need to make. But every time they get close, fear, doubt, pressure, or overthinking pulls them back into waiting a little longer.
What I am good at is helping people see what is actually happening underneath that.
Not by giving them a formula for their life, but by helping them think clearly enough to stop talking themselves out of what they already know they want.
My work is rooted in honest conversation, deep reflection, emotional intelligence, and the ability to recognise when someone is disconnecting from themselves in real time. I help people untangle fear from truth, self-protection from discernment, and create enough clarity and steadiness that they can finally begin moving toward the life or work they want in a real way.
